Art direction, e-commerce and social media marketing for Salt & Straw Ice Cream

Small-batch, chef-driven ice cream, handmade using local ingredients. Salt & Straw is actually our most favorite ice cream ever ever ever, so working with them was an absolute pinch me moment. We created pop-up experiences across the nation to generate brand awareness and developed an e-commerce experience to provide nationwide delivery. Believe it or not, our favorite part wasn’t the endless ice cream tastings, but the opportunity to team up with their passionate team to create a social media strategy for the brand as they prepared to scale their sweet business.