According to the World Health Organization, one in four people will experience a mental health condition at some point in their lives, an impact that will compound significantly with the Covid-19 pandemic now affecting millions. Founded by the social activist and fashion designer Kenneth Cole, The Mental Health Coalition is a new collaborative effort that unites the leading US mental health organizations, creative and media platforms, and passionate advocates and celebrities to work collectively to destigmatize mental health conditions and address this pervasive public health crisis.

We partnered with the Mental Health Coalition to bring their brand to life with dynamic content that came to life across social media. “How Are You, Really?” launched in May 2020 for Mental Health Awareness Month and will be accompanied by the #howareyoureallychallenge on social media, asking people to share how they are feeling and then to nominate friends to do the same.